Modern training for PDIs, ADIs, and driving-instructor development

Instruct IQ was created to bring clarity, creativity and credibility back into driving instructor training. We help PDIs and ADIs grow through modern coaching, structured development, and the UK’s first purpose-built AI tools designed specifically for the driving-instructor profession.

Our mission is simple:

Raise the standard of instructor training by making learning smarter, more supportive, and more human.

Who We Are

Instruct IQ is led by Craig Preedy and Josh Holleran, two trainers who believe the industry can — and should — offer more than traditional “watch this, copy that” instruction.

Together, we bring:

• Grade A, standards-based teaching

• ORDIT-level methodology

• A deep understanding of coaching and CCL

• Real-world ADI and fleet experience

• Expertise in structured learning design

• A forward-thinking approach to technology and AI

We’ve trained PDIs and ADIs across the UK, supported instructors to Part 3 success, and worked with learners from complete beginners to advanced candidates.

Our belief is that instructors deserve the same quality of teaching we expect them to offer their pupils.

Why We Built Instructe IQ

The driving-instructor training world can feel confusing, inconsistent, and outdated. Many trainees don’t know what they’re paying for until it’s too late.

We wanted to create something different:

• Transparent training

• Clear expectations

• Structured learning pathways

• Tools that genuinely support development

• Coaching that empowers rather than overwhelms

• Training that feels modern, not recycled from the 1990s

Instruct IQ was built to give PDIs and ADIs a place where learning feels personal, purposeful, and professionally grounded.

A Modern, Evidence-Based Approach

Everything we deliver is built around:

Client-Centred Learning (CCL)

We teach PDIs to teach — not to instruct — so their future pupils develop real thinking skills.

The GDE Matrix

We help you understand behaviour, risk, and decision-making, not just road craft.

Reflective Practice

You learn to assess your own progress, build confidence, and think like a trainer.

National Standards Alignment

All training aligns with DVSA frameworks from Part 1 to the Standards Check.

Lifelong Professional Development

We believe an ADI should never stop learning — and our CPD reflects that.

Technology With Purpose: The IQGPT Suite

We didn’t adopt AI because it’s trendy.

We use it because it solves a real problem: PDIs need high-quality support between training sessions.

Our GPTs offer:

• Guided learning

• Structured questioning

• Coaching-style dialogue

• Part 1/2/3 development

• Reflective logs

• Scenario-based learning

All written and designed to reflect the standards expected of modern driving instructors.

No shortcuts. No gimmicks. Just tools that make learning easier to navigate.

A Better Future for Instructor Training

We believe PDIs and ADIs deserve training that is:

• Honest

• Supportive

• Evidence-based

• Professionally credible

• Forward-thinking

• Built around real human development

Our aim is to help instructors grow into confident, reflective, safe, and consistent professionals — raising standards not just for trainees, but for road safety and the wider industry.

Let’s Build Your Journey

Whether you’re starting your path to becoming an ADI or developing your teaching skills, we’re here to support you with training that is:

Clear.

Modern.

Structured.

Personal.

And built for the future.

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